Our approach to sustainability
SMS's Mission is “to improve people's quality of life by providing information infrastructure for an aging society.”
We believe that by working to solve the various social issues that arise in an aging society as the foundation of our business, and by realizing our Mission, we can contribute to the realization of a sustainable society. By working to solve social issues through our business activities, we can achieve sustainable growth as a company that is needed by society. Increasing our corporate value over the long term through the accumulation of sustainable growth more powerfully supports the realization of our Mission and leads to the realization of a sustainable society.
In order to support and promote these value-creation activities, it is important to develop and strengthen our management platform in various aspects such as governance, while understanding the needs of society.
We will continue to earn our stakeholders' trust and meet their expectations, and through these activities, we will continue to contribute to the realization of a sustainable society.
Value creation by solving social issues in an aging society
We are engaged in business activities to address three social issues relating to an aging society by establishing specific solutions targeting each social issue.
In Japan, based on trends in these social issues and their solutions in an aging society, we are working to solve them through four business areas: Career, Elderly Care Operators, Healthcare, and Senior Life.
Issue 1: Difficulty in sustaining high-quality medical care and elderly care services
While the demand for medical care and elderly care services is increasing as the population ages, the shortage of workers to support these services has become a serious problem due to a decline in the working-age population. According to national estimates, the supply and demand gap of medical care and elderly care workers is expected to expand to between 60,000 to 270,000 nurses and 220,000 care workers in 2025*. The growing shortage of medical care and elderly care professionals will make it difficult to provide high-quality medical care and elderly care services.*Nurses: MHLW, “Subcommittee on supply and demand of nursing staff, study group on supply and demand of medical care workers”
Care workers: MHLW, “Required number of elderly care staff based on the 8th plan for long-term care insurance”
Solution: Solve labor shortages and uneven distribution of medical care and elderly care professionals
Business Area: Career Business
In the Career Business, we aim to solve the social issue 1: "difficulty in sustaining high-quality medical care and elderly care services," by contributing to "solving labor shortages and uneven distribution of medical care and elderly care professionals" through optimal matching between care professionals and care business operators.
Initiatives in the Career Business
In our Medical Care Career business, we provide professionals with various types of support in pursuing their ideal careers throughout their professional lives, including support in finding/changing jobs, returning to work, and developing their careers. We promote optimal matching between professionals and operators in order to solve uneven workforce distribution among medical functions and regions.
In our Elderly Care Career business, we promote new entry from outside the industry by helping new entrants obtain qualifications and find good jobs at good operators. We also contribute to building better working environments by helping operators solve their HR issues, such as recruitment and improvement of working environments, and we work to solve the shortage of elderly care professionals by preventing personnel from retiring from the industry through optimal matching between professionals and operators.
Thanks to professionals who pursue ideal careers and work vibrantly and operators supported by skilled staff members and good management, patients and the elderly, who are end users, can continuously enjoy high-quality medical care and elderly care services. We believe this will contribute to the realization of a sustainable society.
Solution: Improve the management of elderly care operators
Business Area: Elderly Care Operators Business
In the Elderly Care Operators Business, we aim to solve the social issue 1: "difficulty in sustaining high-quality medical care and elderly care services," by contributing to "improving the management of elderly care operators" through the provision of "Kaipoke", a management support platform for elderly care operators.
Initiatives in the Elderly Care Operators Business
While the number of elderly care operators continues to increase along with the increase in the elderly population, many of them are small operators. It is difficult for these operators to focus on caring for the elderly due to various operational and management issues such as numerous indirect tasks, including document preparation, insufficient manpower, low purchasing power, and cash-flow issues. Kaipoke provides comprehensive support for the management of elderly care operators, working to improve their management and service quality, with more than 40 services that support operations, recruitment, purchasing, finance, sales, M&A, etc., on top of the insurance claim service that is essential for elderly care operations, through a one-stop platform.
Thanks to operators that improve their management using Kaipoke and professionals who work vibrantly for such operators, the elderly and their families, who are end users, can continuously enjoy high-quality elderly care services. We believe this will contribute to the realization of a sustainable society.
Issue 2: More severe burden on the working generation
As the elderly population increases, social security expenses that support pensions, medical care, and elderly care are expected to increase to 170 trillion yen in 2040, about 1.6 times the current level*1. On the other hand, due to the decline in the working-age population, we will see shrinking workforces, not only in medical care and elderly care, but in all industries in Japan. The average number of people in the working generation required to support one elderly person is expected to decline from 2.1 in 2018 to 1.5 in 2040, placing an increasingly heavy burden on the working generation *2.*1. MHLW, “Trends in social security benefit costs”, Cabinet Secretariat, CAO, MOF, MHLW, “Future outlook for social security in 2040”
*2. CAO, “2020 White paper on the aging society”
Solution: Increase the number of healthy people in the work force
Business Area: Healthcare Business
In the Healthcare Business, we aim to solve the social issue 2: "more severe burden on the working generation," by contributing to "increasing the number of healthy people in the work force" through the provision of a platform that supports health and productivity management of companies.
Initiatives in the Healthcare Business
Among the working generation, there are many patients and potential patients with life-style related diseases, which often progress to critical illnesses such as diabetes and dementia. In order to halt this decline in the work force and increase its productivity, it is essential for people to be able to work healthily for a long period of time. The Japanese government is focusing on measures to prevent lifestyle-related diseases and improve mental health. In particular, the government is actively promoting policies to promote the spread of "health and productivity management," in which companies work to improve the health of employees and their families. We are working to improve the health of their employees and their families by developing a health and productivity management platform, which provides companies and health insurance associations with evidence-based digital health services that utilize the capabilities of healthcare professionals, such as doctors, nurses, and dietitians.
Supporting the health and productivity management of companies improves the quality of life for employees and their families and leads to an increase in the number of people who can work healthily and vibrantly for a long period of time. We believe this will contribute to the realization of a sustainable society.
Issue 3: Difficulty in solving problems related to living in an aging society
As the population ages, the services required in society are also changing. In an aging society, new needs such as elderly care and end-of-life planning are emerging and the demand for these services is expanding. However, the available information related to living in an aging society is insufficient in terms of quality and quantity, and it is not provided in an organized manner. Furthermore, there are also concerns that the future labor shortage in many industries will result in an inability to adequately supply the services required by an aging society. This will make it difficult for the elderly and their families to solve various life-related problems.
Solution: Provide a variety of options and high-quality decision-making information
Business Area: Senior Life Business
In the Senior Life Business, we aim to solve the social issue 3: "difficulty in solving problems related to living in an aging society," by "providing a variety of options and high-quality decision-making information" through the development of a problem-solving platform that connects people with concerns and needs related to living to consultation services and services that help solve those concerns and needs.
Initiatives in the Senior Life Business
In our web community for people struggling with elderly care, we provide support in solving various problems centering on elderly care through interaction among members and advice from specialists. We also provide comprehensive support in solving all the problems faced by end users by connecting people who have clear needs relating to housing, food, end-of-life planning, etc. to services introducing business operators.
By providing information and a variety of options that can help end users solve their worries and anxieties, they can solve problems and make decisions on their own initiative, thereby achieving better lifestyles. We believe this will contribute to the realization of a sustainable society.
Overseas, we provide a Medical Platform Business, which supports the marketing activities of medical-related companies by building a medical platform optimized for APAC that connects healthcare professionals and medical-related companies, and a Global Career Business, which promotes cross-border and domestic matching between healthcare institutions and healthcare professionals. Through these businesses, we believe that we can contribute to the realization of a sustainable society by improving the availability and safety of medical care in APAC and solving the global shortage and uneven distribution of healthcare professionals.
Management platform for value creation
It is important to develop and strengthen our management platform, which supports business activities in order to create values and contribute to the realization of a sustainable society. We engage in various efforts to meet society's expectations, to conduct business in a more transparent and sincere manner, and to contribute to the realization of a sustainable society.
Working to reduce the environmental impact of our business activities in order to realize a sustainable society
Working with external partners to improve the quality of services for ourselves and the industry
Working to ensure information security as a company that aims to build information infrastructure
Working to ensure effective corporate governance in order to realize the Group Mission and increase our corporate value over the long term